SUCKER FREE JIU JITSU
Sucker Free WAS CREATED to have AN INCLUSIVE, inFORMAL, & NO POLITICS place to train bRAZILIAN JIU JITSU. THE IDEA OF No politics, just jiu-jitsu WAS SOMETHING UNHEARD OF FROM Most gyms at the time. TRADITIONAL ACADEMIES forbade THE PROMOTING OF cross-training, SFBJJ wanted the community to know that THEY WERE all about it.
offering free training to children who can’t afford it. SFBJJ LOOKED TO change the cultural landscape of jiu-jitsu, To inspire other gym owners to prioritize providing a safe place for everyone. where people are held accountable, and any form of hatred or bullying was not tolerated.
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Created & developed the SFJJ brand identity and design guidelines.
Using the ideas of problem solving while training Brazilian Jiu Jitsu and being a part of something much bigger and forever expanding. I developed the logotype to mimic a single piece from the classic game Tetris.
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EXECUTED & MANAGED ALL DESIGNS FOR WEB, PRINT, AND APPAREL PRODUCTION.
Worked directly with manufacturers to ensure proper production of apparel, compression gear, MMA shorts, and Brazilian Jiu Jitsu Gis.
